Cold calling one more time. From @jeremyjacobs


Thoughts from @jeremyjacobs. London UK.

For the second time in a few days, I received an unprofessional telephone cold call. The caller, who was a rather meek sounding young woman, represented The Daily Telegraph and was offering a cut-price deal for the next few months. Her opening question was, in my opinion, wrong. She said, “Is that Mr. Jacobs”? to which I could have replied in a negative or abrupt manner. I had no idea what she wanted, who she represented and what her call was about. A good minute was wasted before I established the purpose of her interruption at 7.45pm on a weekday evening.

You see, not only have you got to sound professional but you must open correctly. Cold-calling requires you to be very clear about the purpose of your call. So my cold-calling tip is this – the young lady concerned should have opened with “Mr Jacobs please” in a confident manner. I almost certainly would have responded with “Yes, what’s it about”? then the path would have been open for her to deliver her message or product proposition.


Cold calling — words

Cold Calling Tip No.24 – Mind Your Language
From: @jeremyjacobs London, UK


At a cold-calling workshop a few years ago, I pointed out to the delegates that it’s crucial to use the right words when having a telephone conversation. This is of paramount importance when making cold calls. As we all know, it’s very hard trying to persuade someone to see you, let alone buy anything. What can help you on that difficult journey is to select and use appropriate language, or words that have an emotional impact on your prospect. Before you embark on your next cold-calling campaign, think of the words you can use to help describe the product or service you are selling. These are some you may like to consider:
Proven (always a good one)
No doubt you’ll think of several more and how they relate to your particular telephone manner.