Cold calling — words

Cold Calling Tip No.24 – Mind Your Language
From: @jeremyjacobs London, UK

words

At a cold-calling workshop a few years ago, I pointed out to the delegates that it’s crucial to use the right words when having a telephone conversation. This is of paramount importance when making cold calls. As we all know, it’s very hard trying to persuade someone to see you, let alone buy anything. What can help you on that difficult journey is to select and use appropriate language, or words that have an emotional impact on your prospect. Before you embark on your next cold-calling campaign, think of the words you can use to help describe the product or service you are selling. These are some you may like to consider:
Efficient
Modern
Safe
Digital
Low-Cost
Genuine
Economical
Rugged
Proven (always a good one)
Recommended
Durable
Successful
Growth
No doubt you’ll think of several more and how they relate to your particular telephone manner.

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